Adweek Special Issue: ‘On Ukraine, by Ukrainians’
The result, published on April 25, 2022, is an issue created entirely by Ukrainian talents whose lives and livelihoods have been upended by war. ‘On Ukraine, by Ukrainians’ was staffed by more than 20 Ukrainians working together from around the world, with several still operating from their homeland amid invasion.
This issue, led by our guest editor in chief, Hanna Rudenko, is packed with insightful essays, interviews, and articles about Ukraine’s captivatingly complex past, its bold modern culture, and the hopes its people still carry for tomorrow.
All proceeds from the advertising revenue in this issue will cover the freelance fees of the Ukrainian talents who created it, with the remainder — roughly $75,000 — being donated to two humanitarian nonprofits: Nova Ukraine and the Ukrainian American Coordinating Council, both selected by the issue’s guest editors.
The cover illustration for this special issue was created by Waone Interesni Kazki (Volodymуr Manzhos), an acclaimed Ukrainian artist and muralist who creates surreal and metaphoric visual stories by fusing the aesthetics of old masters with a bold modern voice. It was the first time Waone made a cover for a print magazine.