Russians do not understand what the term ‘de-Nazification’ means, so Kremlin has sharply reduced the use of it
The Kremlin has sharply reduced the use of the term ‘de-Nazification’, a term mentioned by the aggressor country’s president Vladimir Putin along with ‘demilitarisation’ as the reason for starting the war in Ukraine.
Investigative journalists of “Proekt” note that in his speech on February 24, 2022, Vladimir Putin referred to the goals of the so-called ‘special operation’ as being the ‘demilitarisation’ and ‘de-Nazification’ of Ukraine. As the statement was prepared in secrecy, experts were not given time to examine these terms in detail.
And Russian propagandists had to repeat the term ‘de-Nazification’ endlessly.
Almost immediately, it became clear that the term was an unfortunate one. About a week after the war began, the Kremlin asked its sociologists to conduct closed-circuit telephone interviews, including a question about Russians’ attitudes to the main propaganda messages.
Four sources — a high-ranking media manager, a sociologist, and two political strategists close to the Kremlin — claim that respondents were unable to explain what ‘de-Nazification’ meant. In addition, people found it difficult even to pronounce the word, says one of the sources.