“The power of human creativity is greater than the power of the nuclear state, that is stuck in the past”

President of Ukraine Volodymyr Zelenskyy delivered a message to the Cannes Lions International Festival of Creativity on June 20, 2022. He spoke during the ‘Creativity Under Bombs’ session.

“I will be honest with you, the end of this war and its circumstances depend on the world’s attention, and that’s why we need people like you. You are the most creative people in the world, always on the cutting edge,” said the Ukrainian president. “Every time you find the words and images to reach the depths of the human soul.”

“The world must remember that Ukraine is fighting for freedom, and this fight must end in our victory as soon as possible,” Volodymyr Zelenskyy emphasized.

Cannes Lions is the yearly international festival of creativity that explores the value of creativity in branded communication: from product and service development to creative strategy, execution and impact.